Design Terms

Negative Space:

This picture represents negative space.

The way the white ceramic is in the

jewelry shop has the black behind it

creates that negative space.

Figure Ground:

This picture was taken in the theme restaurant

in Delhi. This has a since that the figure is lighter

and takes up more space. In the background it's

darker so it accents the photo.

Grid System:

This was taken at Whistling Woods film school.

This was a mock up of what one of their new

buildings was gonna look like. The grid is in the

center creating a grid systems.

Hierarchy:

I put this picture as hierarchy because

it shows the monkeys dominating

over the Indians. It is interesting

because they have taken over the

vehicle and it captures a great

moment of hierarchy.

Eye Flow:

This was taken at eye level. It was a counter

at the bottom of Reliant Media. It looks

cool because it continues on and on down

the flow of eye line.

Gestalt:

Gestalt is something that doesn't touch but

creates something else. This her is a view

looking up at a light fixture at Mainland

China. Even though the lights are circles

and they don't touch they still have the visual

of creating a rectangle.

Alignment:

This is a diagonal alignment but if

you look at the columns dead on

then they are aligned with one another.

The go a little diagonal but they still

create a line. This was taken at the

tomb in Agra. It had beautiful

architecture.

Proximity:

I picked this photo because it was

taken in close proximity to me. It

is a close up of a huge elephant.

It was taken outside of are hotel

in Agra. The man was on the street

just walking his elephant and it

came up to us.

Symmetrical Balance:

Symmetry is something that just by

looking at an object you can cut

it and half and it will look the same

on either side just like in this picture.

This was taken at the holy well in

Ahmedabad. It's a shot looking up

through the well.

Asymmetrical System:

It's like being symmetrical but there

is something that throws it off. With

this picture you see the people on the left

and down at the other end. So it throws

the symmetry off.

Scale:

This was a high scale to low scale picture.

I did it so you could see it like a shelf as

the drinks go up. This was taken right

outside of the Marble temple in Mt.

Abu. It's school because you see

the height scale of the drink bottles

and cans.

Unity:

This picture reminded me of unity. I see

unity when I look at it because the flowers

are all coming together and the candle unites

them in the middle. It's like a wedding ceremony

when they light the unity candle.

Contrast:

This was taken at the lake in Mt.

Abu. It was some vendor guy sell

berries and seasons. The contrast

part of the picture are the colors

and the sizes that are involved. It

is also how each one is in contrast

to the other.

Perspective:

This is the perspective picture

because there is a horizon that

is in the middle of the picture.

You eye leads to that point in the

horizon. This was taken at the Agra

Fort across from the Taj.

Point of View:

This would be a point of view picture

because it's my point of view looking

up the stairs. This was taken at the

bottom by the pool at our hotel in

Delhi. It was also cool because it was

night and the lights were glowing.

Mass:

The famous Taj Mahal is my mass.

It is so huge in mass and so beautiful.

This also represents how big it is and

wide it is.

Repetition:

When we were in Jaipur we went to

this palace. In this picuture there

are a bunch of guns that go around

and make a circle. I used this for

repetition because it was being

repeated so many times. One

object made a completely different

shape because of repetition.

Rhythm:

I chose the spices in the market for rhythm.

Rhythm is the way things move or flow together

and what better way to say rhythm than spices.

Each one has to go with another one and some

point in time. So these all being different amounts

creates a rhythm with the picture.

Proportion:

Food proportion is what this picture

describes. the proportion to the table

and the plate with this giant bread

bowl is crazy. Also with the water glass

sitting at the end of the table shows

the proportion to the bread bowl.

Thank you Havmor.

Tension:

This was take outside the palace

in Jaipur. These guards didn't

realize I was taking a picture of

them arguing. This is causing

tension between the two subjects.

It also shows tension in the picture.

Kinetic Sequencing:

On the way to DDB Mudra in Mumbai we

pasted this wall of weird birds painted on it.

First of all I hate birds and second of all I

thought this could be a form of kinetic

sequencing since they all could go together

kinetically and the pattern is in a

sequence of going over and over again.

Ten Beautiful Typography of India

This was the wrapping

paper that was used for our

books that we got as gifts.

I loved the typography

because they were all unique

and all so different from one

another. I thought it was beautiful

because all these different type faces

came together to create pretty

wrapping paper.

This next typography I found to be very pretty

because it was cut out from metal. The cool

part about it was that the sun created a

shadow the reflected the typeface onto the

side of the wall. Everything looked so sleek

and bold.

This word I think may mean butter or the

brand of butter. It looks very elegant and

proper. This was a piece of sheet paper that

went over the butter at the Taj in Jaipur. I

found the typeface to look a little french.

I must say that Ogilvy had a lot of really cool

type in their building. This typeface seemed to

look like a masculine form of cursive. It was

unique how the g drops down and they y drops

down a little lower with a little hook on the end.

Plus we all look good by the Ogilvy sign.

This typography is beautiful because it's

a persons handwriting. It is actually a bunch

of handwriting's. There is always a lot about

someone when they write things in a pretty

way. It just is unique to the person and

it has a lot of thought put into it.

This type was found outside of DDB Mudra in

Delhi. I actually liked the typeface for Lemon

Tree. Something about it seemed so plain and

simple that it was just nice to look at.

Manyavar is a men's clothing store. I saw a

sign for it on the streets of Agra. It was cool

to see this funky and fun type. The M is shaped

like the 3 they use here for their unique language.

This is why they use type like this because it is

unique to their culture.

Jet Viva is a travel brand. I found this in a

magazine. I think it was interesting because of the

curves in the background. I liked how pretty

the font feet looked. Also the way the a and the e

don't meet all the way.

Zeba was on the way to Mudra and I liked

the typography because it really stood out.

It caught my attention in a mess of typefaces.

It looks really modern for it's time.

Mudra also had a very pretty typeface. It was

painted on the saide of DDB Mudra in Mumbai.

It was also one of those things that since it

was painted it looked really authentic.

Feel India Texture...

Texture #1

- This texture is more of an

uneven texture. The skirt in the

picture was found in the market

place in Ahmedabad. It is soft

fabric but with the shinny little

mirrors it creates an uneven texture.

Texture # 2

- This texture was found while visiting

the Reliance Media office in Mumbai. It

is a tile texture with the many different

tiles creating a Monique piece of work.

Even the stones on the side of the tile

have a texture.

Texture #3

- Our last night in Ahmedabad we went to

a traditional dinner. It was really cool because

we got to see them dance and sing. Then we all

sat on the floor underneath this tent. This is

a picture of the side of the tent. It had a rough

texture and it felt a little like burlap.

Texture #4

- This was actually a cool texture. It

looked like fiber glass but it had some

form of plastic glazed on top. It was rough

like fiber glass also. The colors made the

texture stand out a little more I think.

Texture #5

- This is a leather texture. It

was actually a menu for The Green

House which was located in one of

the hotels we stopped at in Old City.

You can tell how smooth it was by

the way the leather hide looks in

the picture. The texture though was

getting a little worn.

Color Your life...

Complimentary Colors:

I found these little chocolates in this

store and they were wrapped in this cute

paper. Red and Green are complimentary

colors because they are across from each

other on the color wheel. They just

happened to sit next to each other on the

shelf.

Analogous Colors:

These are colors that are right next

to each other on the color wheel. I

found this in one of the rooms at

our agency visit. It was cool because

the colors lined up next to each other.

Red- Violet:

These flowers that were on the opening table in

our Jaipur hotel created a red-violet color. It was

very pretty and very bright.

Violet:

This lady on the street was in a violet sari.

The color was very rich and bright. It also had

white stitching in it to help the violet stand out.

Blue- Violet:

These are the water bottle that were given to

us at DDB Mudra in Delhi. The far one on the

left had print on it but I had noticed that the

back ground of the label was a blue-violet

color.

Blue:

This was a picture of our pool at our

hotel in Delhi. The water was so blue

you can see it from the top level to

the lower level. It's also the tile of the

pool that makes it look so blue.

Blue-Green:

This beautiful skirt was found in the market

around Ahmedabad. The colors are beautiful

and the main color in the skirt is a blue-green

color. It also has little mirrors on it to help the

colors stand out better.

Green:

A natural colors going on here. These

were leaves that were used to make

pallet cleansers after a meal. The leaves are

so green that I thought it was a good

representation of the color.

Yellow-Green:

Well being in India I realized that they love

taking us to malls. It is actually funny because

I have gone to more malls here then I have

at home. This one store in the mall had a

yellow-green ceiling outside the store.

The way the light hit it you could tell

the different tents.

Yellow:

This one woman in the temple was wearing

a very beautiful yellow sari. She was sitting

on the ground of the temple watching her

children play. The yellow in her sari is

so bright and beautiful that it stands out

from all the other little colors around her.

Yellow-Orange:

Our group went to this themed

restaurant one evening and took

pictures around all the bright colored

rooms. This one room the way the lighting

was and the painted color on the way it

looked like tones of yellow and orange

put together.

Orange:

These were the beautiful flowers given

at the Taj hotel when we came in. It

was a hospitality thing. They also were

this beautiful bright orange color.

Red-Orange:

In the first temple we went to we

noticed lots of colors. It was located

in old Ahmedabad city. This man

play an instrument was one of the

sculptures on the side. His outfit

was the tint of a red-orange color.

Red:

First night a MICA and Lexi and I were just

settling in our room. The sheets were red and

the chairs were red and they might as well

have painted the walls red also. Everything

in that room looked red. Even our suitcases

you can't really focus on the color because

there was so much red.